Marine Stewardship Council (MSC)

As the foundation of the Polar Group, our head office oversees every step from catch to delivery. We bring high-quality prawns, halibut, cod, redfish, and more to global markets.

In Greenland, we manage the entire journey from catch to export. Our operations secure a steady supply of high-quality seafood from the rich Arctic waters.

Based in Denmark, we serve the professional kitchen. We offer a wide range of fresh, frozen, and smoked seafood products tailored for restaurants, caterers, and institutional kitchens.

Polar Salmon Hjerting Laks is based in Denmark and is a strong supplier of smoked, chilled and frozen products.

In Sweden, we provide shrimp, fish, shellfish, and smoked products tailored to retail, foodservice, and industry, ensuring consistent quality and reliable supply.

Through our Norwegian sales company, we bring prawns, shellfish, and fish from our fleet and factories to retail, foodservice, and industrial customers across Norway.

Our Italian office manages sales and distribution throughout Italy, bringing Polar Seafood’s premium products closer to customers in this important market.

From our base in Ukraine, we represent the full Polar Seafood range and ensure a strong local presence in this growing market.

At Polar Seafood, we strive to focus strongly on responsible fishing in all areas, and several fisheries are already fully MSC-certified. This includes shrimp and lumpfish in Greenland, cod, haddock, and saithe in the Barents Sea, as well as offshore Greenland halibut. All other fisheries are under strict scientific surveillance.

In 2006, Polar Seafood’s late president, Kjeld Holmstrup, took the initiative to establish the association Sustainable Fisheries Greenland (SFG), which was officially established in 2012. What began as a small group of idealists grew to include fishermen, researchers, and the industry in Greenland, with the primary goal of achieving MSC certification for sustainable fisheries. This marked the beginning of the MSC-certified fisheries that Polar Seafood utilizes today.

MSC’s standard for sustainable fishing is based on three core principles that ensure that fisheries are not only responsible today but also in the future. However, sustainable fishing is not a static condition but a continuous process, and regular audits and updates ensure that fisheries continue to meet the three main principles.

1. Sustainable Fish Stocks

Fishing must take place at a level that ensures fish stocks are maintained over time. MSC-certified fisheries must demonstrate that catches do not lead to overfishing and that there is knowledge of stock size and trends. This protects both the ecosystem and the local communities that depend on fishing.

2. Minimising Environmental Impact

Fishing must consider the marine environment. Therefore, gear and methods should protect the seabed, corals, marine mammals, and non-target species. MSC requires fisheries to assess and document their impact and actively work to reduce harm, so biodiversity and ocean health are preserved.

3. Effective Fisheries Management

There must be an effective system that ensures compliance with regulations and adapts to changes in the environment and stocks. MSC-certified fisheries must have clear procedures for monitoring, reporting, and collaborating with authorities and scientists, so sustainability becomes a reality in practice.

Polar Seafood is the largest privately owned fishing company in Greenland, supplying reliable, high-quality Arctic seafood through our own fleet and processing facilities. With more than 40 years of experience, we deliver consistent supply, full traceability, and trusted partnerships across global markets.